There are loads of Twitter tools out there, we’ve even reviewed a few of them before. This time, we’ll be looking at Twitter Counter, a tool that is definitely not for the faint hearted.
There are 2 million people using Twitter Counter around the world; it is an advanced analytics tool that has a huge range of features. If you’re after a basic analytics tool, then turn around now and go see Hootsuite or Crowdfire. For those of you who are ready to play in the big leagues, feel free to carry on and explore Twitter Counter a bit more with us.
We’ll start with features because there are a lot on Twitter Counter, and we mean a lot. There are different features available across the four price brackets, but all of them include things such as keyword monitoring, competition tracking, engagement overview, tweet automation, and best time to tweet analysis. That is a lot more that we’ve had from other Twitter tools!
We think the most useful ones would be the ability to optimise your tweet time, track what’s popular and what’s not in terms of your content, and audience insights. An added bonus is the competitor monitoring which all price brackets can do. You could even pay a bit more and use the performance forecasting feature to help you create the best content possible, at the best time possible.
Talking about Twitter Counter without mentioning the analytics available just wouldn’t make sense, and there is so much you can do that we just had to give it its own section. Analytics is at the heart of Twitter Counter, and it is the core selling point of the tool.
The different price brackets have different capabilities, with the most expensive giving you the most analytical information (what a surprise). Export reports as PDF or CSV files, create a presentation-ready report, or even create a customised and branded report. There’s so much you can do – if you have the money to spare.
There are four price bands for Twitter Counter, the cheapest costing $96 (billed annually, that’s about £73.54 at the moment), and most expensive at $1440 a year (around £1103.12), you can also pay a bit more and be on a month-by-month contract. The cheapest option is available for individuals, whilst the $20 a month package is best for small businesses. The latter option provides you with most of the features, and you can monitor up to three hashtags and keywords. This is probably the best option for small businesses in Devon and Cornwall.
As long as Twitter analytics exists, we won’t be handing our card details over to Twitter Counter any time soon. The analytics available could be fantastic for larger businesses or ones who have the time to really investigate their analytics deeply, however, for the average Devon and Cornwall business owner, this might not be worth the cost.